Daring Francois drives Chrysler marketing in a new direction
Olivier Francois, CEO of Chrysler brand and Chief Marketing Officer for all of Chrysler, drives Chrysler marketing in a new direction.
Olivier Francois, CEO of Chrysler brand and Chief Marketing Officer for all of Chrysler, drives Chrysler marketing in a new direction.
When January sales figures arrived last week, the automotive conventional wisdom was spun on its head. The Ford Fusion outsold the Honda Accord. Chevrolet sold nearly 30 percent more Cruzes than Toyota sold Priuses. What's going on?
Chrysler Group LLC and its advertising agency knew their Super Bowl homage to Detroit was a risk. The $9 million, two-minute ad starred homegrown rapper Eminem, the city and the Chrysler 200 in a gritty yet poignant tribute that challenged viewers to reconsider their image of Motown. The tagline: Imported from Detroit.
Highlights from the Chrysler Super Bowl ad featuring Eminem.
Ford reports $6.6 billion profit in 2010, 2010 US sales up 20%.
GM will replace Daewoo brand with Chevrolet starting next month.
US manufacturing hiring increases. The auto industry, among others, is a big reason why.
Ford to invest $400 million in Kansas City plant, preserving 3,750 jobs.
GM, Ford and Chrysler 2010 sales all up double digits from 2009 levels.