October 27, 2015

Ford Warriors in Pink launches initiative to help those with breast cancer by partnering with Meal Train and Lyft to provide an easy way to offer support. This initiative consists of scheduling meal deliveries, childcare, rides to treatment facilities and more to breast cancer patients across the country. What's special about Ford Warriors in Pink is that 100 percent of the net proceeds from warrior wear and gear sales benefit The Pink Fund, Susan G. Komen, Dr. Susan Love Research Foundation and Young Survival Coalition.

Now 21 years strong, Ford Warriors in Pink continues to help in the fight against breast cancer, with more than $128 million. Ford Motor Company, through its Warriors in Pink campaign, launches The Good Day Project, which helps bring more good days to those living with breast cancer. For more than 20 years, Ford Warriors in Pink continues to inspire women to be proactive about their breast health. The Good Day Project takes the program a step further by encouraging people to help those battling the disease. It partners with Meal Train and Lyft to provide support services and resources that help those with breast cancer by making their day-to-day life easier. The partnership with Meal Train, which is an online platform for organizing people to bring meals to loved ones fighting breast cancer, allows users to gain free access to the premium service Meal Train Plus. The service helps organize meal deliveries and household needs such as errand services and childcare. Warriors in Pink is working with Lyft to offer rides to and from appointments for select patients undergoing treatment. The ride-sharing service has been available since June, and is rolling out across 17 cities through select treatment centers.