Ford Motor has gone radical. No, the button-down culture at the No. 2 automaker hasn't been forsaken, but the presence of the 2013 C-Max hybrid in showrooms tells an offbeat tale.
The C-Max, at dealers since September, comes only as a hybrid (no gas-only model), in the manner of Toyota's Prius lineup. And Ford crafted the C-Max to be fun behind the wheel, not a biggie among mainstream hybrids.
Ford also undercut the price of the rival Prius V, and its ads attack the Prius V directly as sluggish, uninspiring, less fuel-efficient and otherwise not up to C-Max levels.
Source
USA Today