Central Ohio new-car buyers have rediscovered Chrysler, an automaker whose new designs and generous incentives have sent its local sales rising.
In the first half of this year, three of the company’s brands — Chrysler, Dodge and Jeep — were among the four with the greatest percentage improvement in sales compared with the same period a year ago.
“For the first time (in years), Chrysler has product coming out that is competitive,” said Alec Gutierrez, senior market analyst for Kelley Blue Book. “It’s right up there with the best that’s out there right now.”
The other top performer locally based on percentage gains was Kia, which has strung together several years of big gains. Rounding out the top five was Audi, according to registration data gathered by Autoviewonline.com.