Chrysler Group LLC, the automaker controlled by Fiat SpA (F), provided dealers a preview of its model lineup for the next two years, increasing confidence that the automaker can continue market-share gains, dealers said.
Chief Executive Officer Sergio Marchionne and Chrysler’s seven brand chiefs presented models on Sept. 10 in Las Vegas intended to carry the automaker through 2014, including the Chrysler Town & Country and Dodge Grand Caravan, plus Alfa Romeo’s 4C sports car and Giulia sedan, said the dealers, who asked not to be identified because the meeting was private.
Vehicles with better fuel economy will strengthen Chrysler and close out the five-year plan Marchionne laid out in 2009, when the company had less than 9 percent of the U.S. auto market. Chrysler has boosted its share to 11.4 percent this year through August after introducing 16 new or refreshed models in the 19 months after it emerged from a U.S.-backed bankruptcy.