DETROIT – Chevrolet makes its debut on Interbrand's 2014 Best Global Green Brands report, ranking No. 32. The report, produced by the world's leading brand consultancy, Interbrand, measures market perception and actual environmental performance of a company and its products.
“What was most compelling about Chevrolet's data was the very small gap between public perception and environmental performance,” said Jez Frampton, Interbrand's global CEO. “The company is not only actively demonstrating its environmental commitment; it’s communicating those efforts in an authentic way that resonates with customers.”
Interbrand cited Chevrolet’s vehicles and how they are made, as well as governance, as standout items in its environmental performance. According to the report, Chevrolet sets leadership for sustainability at the highest levels of the company and makes public commitments to reduce its carbon footprint.