The U.S. Auto Industry is a Leader in Research & Development
Automakers and their suppliers are the world’s third biggest investor in R&D.
Designing and producing autos is a massive engineering challenge, which is why automakers and their suppliers invest approximately $130 billion in R&D each year – behind only pharmaceuticals and technology hardware.
American Automakers are Leaders in Research & Development and Innovation
In the U.S., automakers and their suppliers invested approximately $23 billion in 2018, representing approximately $1,333 of R&D for each car sold here that year, on average.
Over the past decade, automaker R&D has driven braking technology from anti-lock brakes (which help a driver brake faster) to electronic stability control (which keeps a vehicle moving safely when the driver has lost control), to automated emergency steering systems (which control braking, steering, and throttle functions)
Meanwhile, research into the use of new materials, better joining (welding, fasteners, adhesives), and fabrication could reduce a vehicle’s body weight by 10% to 20% from 2014 through 2020.
FCA, Ford, and General Motors each spend more per year than General Electric, Boeing, AT&T, and Tesla.
-
Find These Star Wars-Themed Dodge Muscle Cars Near You
Getting excited for the upcoming release of The Force Awakens? Well you're not alone.
-
-
2017 Chevy Volt Changes And Updates Officially Detailed
The all-new, second-gen 2016 Chevy Volt hasn’t even launched in all 50 U.S.
-
Darth Vader is actually the Dodge Viper, claims Dodge (really)
t might be instructive over the next couple of weeks to hold a competition for Best Star Wars Brand Integration.
-
Every Fiat-Chrysler Brand Has a New Star Wars-Themed Ad
With the average attention span of the modern consumer clocking in somewhere in the sub-10-second range, it’s more difficult than ever for marketers to make