“Roots and Wings,” the song Grammy® Award-winner Miranda Lambert wrote especially for the Ram Truck brand and the cornerstone of a Ram Truck marketing initiative launched earlier this year, is available today, Tues., May 26, in a long-form Ram brand video airing exclusively on Yahoo media properties, the same day that Sony Music Nashville releases the song on iTunes and major streaming services.
After a 24-hour exclusive on Yahoo’s front, music and Ram Country pages, the three-minute Ram video, featuring the full “Roots and Wings” song, can be viewed at YouTube.com/ramtrucks and RamTrucks.com/Miranda.
A shorter version of the “Roots and Wings” song debuted earlier this year in a new Ram Truck brand marketing campaign featuring Lambert. The campaign included television, print, digital and social media elements. A 60-second version of the song also played in concert venues during Lambert’s “Certified Platinum Tour,” which ended last month. There was so much fan excitement and interest in the song that Ram and Lambert decided to create a long-form commercial featuring additional verses of the song never heard before.