Daytona Rising, which is transforming Daytona International Speedway's 55-year-old grandstand into the world's first motorsports stadium, reached another milestone Wednesday as Chevrolet came on board as a founding partner of the facility.
The deal was announced outside the $400 million project Wednesday morning with pomp and circumstance by top International Speedway Corp. officials and General Motors representatives. The Chevrolet brand will grace one of the track's five new entrances known as "fan injectors," and the automaker that has been racing in Daytona Beach since the 1950s will create new display areas on three levels.
“Chevrolet has been an integral part of the ISC family for many years and we look forward to continuing our strong relationship,” ISC CEO Lesa France Kennedy said. “As part of their activation at Daytona Rising and other ISC facilities, Chevrolet will represent its iconic automotive brand through interactive experiences with fans.”
Alan Batey, president of General Motors North America, got his first look at Daytona Rising on Wednesday. He called the structure "amazing."
"Racing is definitely in our veins," Batey told the assembled dignitaries and media during the announcement. "This is the global home of racing. We want to be part of that."
The deal is a two-part agreement. Chevrolet will have rights to control one of the five Daytona Rising fan injectors, plus share pace car rights with Toyota. The two car manufacturers will swap pace car duties every other year for high-profile events, such as the Daytona 500.