Cadillac may escalate the Escalade.
In the face of growing competition in the luxury SUV segment, the automaker is thinking about introducing a $100,000-plus version of the full-size SUV.
"The argument for doing it with Escalade is strong and momentum is moving it higher. It's completely logical that's where you go with it," Cadillac spokesman Dave Caldwell told Automotive News.
Several companies, including Range Rover and Mercedes-Benz, already sell SUVs with six-figure price tags, while the quarter-million dollar Bentley Bentayga is set to go on sale next year.
The highest-priced Escalade on sale today is the Escalade ESV Platinum 4WD, which has a starting price of $95,945 and costs $98,585 fully-loaded with options and accessories, coming up just short of the $100K barrier.
One possibility that could push it over the mark is a rumored high-performance V-Series version of the truck that Motor Trend says will feature a supercharged V8 and more than 600 hp. With the current CTS-V sedan priced around $7,000 higher than the most expensive standard CTS, this would likely do the trick, but an ultra-luxurious trim level above Platinum could also push the price much higher.